1. Effective Date: July 25, 2026
This Privacy Policy applies to all websites, online services, and related shopping features under the Real Elegance brand. We strictly adhere to U.S. data privacy laws and regulations, including compliance requirements such as the California Consumer Privacy Act (CCPA). This policy aims to clearly inform every user about how we collect, use, store, disclose, and protect personal information, while also outlining users' data rights. By accessing, browsing, or using this website and placing an order, you voluntarily agree to all terms and conditions set forth in this Privacy Policy.
2. What Information We Collect
We collect necessary personal information in compliance with regulations throughout the processes of visiting the website, registering an account, contacting customer service, placing orders, and participating in promotions. All information is used solely for store operations and service provision; we do not collect irrelevant data in violation of regulations. The information we collect falls primarily into the following categories:
Personal Identity Information: Includes basic information required for ordering, delivery, and after-sales support, such as user name, mobile phone number, email address, shipping address, and postal code.
Transaction and Payment Information: Includes order records, purchase history, order timestamps, product details, and payment confirmation data. We do not store highly sensitive payment information such as full bank card PINs or payment security keys.
Website Access Information: Includes usage data such as device model, operating system, browser type, access time, page view history, click behavior, time spent on the site, and network access address.
Interaction and Communication Information: Includes information voluntarily submitted by users, such as customer service inquiries, messages, after-sales feedback, and return or exchange requests.
3. Sources of Personal Information
All personal information we collect comes from lawful and compliant channels, primarily including the following sources:
Information Voluntarily Submitted by Users: All personal information provided directly by users when registering an account, updating their profile, placing an order, contacting customer service, submitting after-sales requests, or leaving messages.
Information Automatically Collected by the Website: Device information, access behavior data, and website usage records automatically obtained by our system—via device identification, browser logs, cookies, and similar technologies—while users access, browse, or use our services. Provided by partner service providers: Legitimate third-party service providers with whom we collaborate—such as those handling website operations, order processing, logistics and delivery, system maintenance, data analysis, and customer service—may collect, process, and synchronize user-related information on our behalf within the scope of regulatory compliance; all such providers are required to sign confidentiality agreements to ensure strict data security.
Third-party partner channels: Platforms and commercial partners that have obtained user authorization and collaborate with us in a compliant manner, sharing legitimate user information with us in accordance with privacy regulations.
4. How We Use Your Information
All personal information we collect is used solely for legitimate business operations and serving our users; it will not be used for any unauthorized or unlawful purposes. The specific scope of use is as follows:
Order fulfillment and after-sales support: Verifying order details, processing shipments, arranging logistics and delivery, tracking packages, handling returns and exchanges, reviewing refunds, and answering after-sales inquiries to ensure the successful completion of every order.
Website operations and maintenance: Ensuring normal website access, optimizing page functionality, fixing system issues, improving the user experience, maintaining account security, and preventing unauthorized access or improper activities.
User service and communication: Sending necessary service information—such as order notifications, logistics updates, after-sales progress, event announcements, and policy updates—via email or other channels, and responding promptly to user inquiries and feedback.
Data analysis and experience optimization: Compiling statistics on website traffic, user preferences, product browsing, and consumption trends (using anonymized data) to optimize product selection, adjust service models, and enhance the overall shopping experience.
Security, risk control, and compliance: Identifying suspicious accounts, preventing fraud, stopping malicious orders, and mitigating transaction risks, while also complying with local U.S. laws and regulations regarding data retention and reporting.
5. How We Disclose Personal Information
Real Elegance is committed to protecting user privacy and will never trade, sell, or rent out users' personal information. We disclose user information to a limited extent only in the following legitimate, compliant, and necessary scenarios, and all third-party recipients are required to strictly adhere to data confidentiality clauses:
Service partners: We share necessary user information with legitimate third-party service providers to support website operations, payment processing, data analysis, customer support, cloud storage, order fulfillment, and logistics delivery. All service providers must sign confidentiality agreements, pledging to safeguard user data and prohibiting unauthorized disclosure or misuse.
Business and marketing partners: With user authorization, we share anonymized data with compliant marketing partners to conduct legitimate marketing, personalized advertising, and business promotion. These partners process the data in accordance with their own privacy policies, and users retain the right to opt out of personalized targeted advertising. Disclosure Authorized by the User: We will disclose information within the scope of user authorization when the user proactively requests, explicitly consents to, or independently instructs us to share information with third parties—such as for product delivery services, social media account linking for login, or the use of third-party plugins.
Brand-Affiliated Entities: Limited data sharing may occur within the compliant corporate group and among affiliated entities to ensure consistent service delivery and account security; the internal transfer of data is kept confidential throughout the process.
Compliance with Legal and Regulatory Requirements: We will provide relevant user personal information in accordance with the law in scenarios mandated by laws and regulations, or required by lawful investigations conducted by judicial or public authorities (including responses to subpoenas and the execution of search warrants). Additionally, such information may be used to enforce platform terms of service, protect the legitimate rights and interests of the brand and users, prevent fraud and infringement, and handle business matters such as mergers, restructuring, liquidation, or bankruptcy.
6. Data Security and Data Retention
Data Security: We employ industry-standard security technologies and management protocols to protect users' personal information through encryption, access controls, and access logging. We have established comprehensive data protection mechanisms to minimize risks such as data breaches, tampering, loss, and unauthorized access. We also conduct regular system security checks and maintenance, continuously optimizing our data security framework to safeguard users' private data. However, as absolute security in online data transmission cannot be guaranteed, users should acknowledge the inherent security risks associated with standard internet data transmission.
Data Retention: We retain users' personal information only for the duration necessary to provide our services. User order data, transaction information, and access logs will be retained for the periods mandated by U.S. tax and financial regulations and commercial compliance requirements following the fulfillment of transactions and the resolution of all after-sales issues. Once the statutory retention period and the service-related retention period have expired, we will automatically anonymize, delete, or destroy the user data. Absent specific compliance requirements, we do not store users' private personal data longer than necessary.
7. Third-Party Links
In the course of our operations, this website may include links to third-party websites, access points for third-party services, social media redirects, and other external channels. These third-party platforms operate independently of Real Elegance and fall outside the scope of our brand's operations; consequently, we have no control over their privacy policies, service terms, or data processing practices.
When users click through to third-party websites or utilize third-party services, any collection, use, or storage of information is governed by the respective third party's privacy policies and rules. We assume no liability for the privacy compliance or data security of third-party platforms; we advise users to review the privacy policies of such platforms and exercise caution when submitting personal information.
8. Your Rights
In accordance with applicable U.S. data privacy laws—including regulations such as the California Consumer Privacy Act (CCPA)—users of this site possess specific legal rights regarding their personal data, as outlined below:
Right to Access and Know: Users have the right to request, at any time, information regarding the personal data we collect and store, including the types of data and the purposes for which it is used.
Right to Correction: If users discover errors or omissions in their personal profile, order details, contact information, or other data, they have the right to request corrections or updates to that information.
Right to Deletion: Subject to regulatory requirements, users may request the deletion of data associated with their personal account that is not legally required to be retained; we will process such requests in accordance with regulations after verifying the user's identity.
Right to Withdraw Consent: Users may withdraw their consent for data collection or marketing communications at any time; upon withdrawal, we will cease the corresponding data usage and marketing services.
Right to Opt Out of Targeted Marketing: Users have the right to opt out of personalized targeted advertising and marketing communications based on their browsing behavior or purchasing data.
Right to File a Complaint: If users believe our data processing practices infringe upon their privacy rights, they may submit a complaint through our official contact channels; we will promptly investigate and provide a response regarding the outcome.
9. Children's Privacy
Real Elegance provides women's clothing and shopping services aimed at adult consumers; our services and products are not intended for minors. We strictly adhere to laws and regulations regarding the protection of children's privacy and do not knowingly collect or solicit personal information from individuals under the age of eighteen.
Should we inadvertently obtain personal information from a minor, we will—upon verification—immediately anonymize or delete the relevant data to prevent any unauthorized use or risk of disclosure. If you are the guardian of a minor and discover that the minor has submitted personal information to us, please contact us at any time; we will promptly address the matter and strengthen our protective measures.
10. Information Regarding Cookies
This website uses cookies and similar online tracking technologies to record user browsing preferences, maintain login status, optimize the page-viewing experience, compile website traffic statistics, and provide personalized page displays.
Users may choose to accept, reject, or clear cookie records via their browser settings. Disabling or rejecting cookies will not prevent basic access to the website, but it may limit the functionality of certain personalized features, quick-access services, and page layout optimizations. All data obtained through cookies is primarily processed in an anonymized or de-identified manner; it is not directly linked to a user's core private personal information and is used solely for optimizing website operations.
11. Changes to the Privacy Policy
We reserve the right to amend or update this Privacy Policy at any time in response to changes in website operations, business upgrades, or updates to laws and regulations. When changes are made to the policy, we will post the latest version directly on the website's Privacy Policy page and indicate the date of the most recent update.
In the event of significant changes to privacy terms, we will notify users through prominent website announcements or notifications sent to the email addresses provided by users. Continued access to or use of this website's services after the updated policy takes effect constitutes acceptance of all terms within the updated Privacy Policy. We recommend that users periodically review this page to stay informed of the latest privacy rules.
Contact Us
Shop Name: Real Elegance
Phone: +(408) 600-6854
Email: info@realelegance.store
Shop Address: 1690 Story Rd #130, San Jose, CA 95122
Opening Hours:
Monday: Closed
Tuesday–Friday: 12:00 PM to 7:00 PM
Saturday: 11:00 AM to 7:00 PM
Sunday: 11:00 AM to 6:00 PM
(GMT -8:00, Pacific Standard Time)
Response Time: We respond within 24 hours.